This 64-page study takes an in-depth look at the state of the mobile messaging market in the UK, including a detailed breakdown of the mobile messaging opportunity across 13 industry sectors, from Entertainment to Retail, broken down by UK TV region.
The report is based on an online consumer survey of 2,000 respondents, and a business survey of 331 businesses, carried out by mobileSQUARED. Consumers were asked about their attitudes towards commercial messages sent to their mobile phone, including how many brands they would opt in to; the type of brands they want to hear from on their phone; and the frequency at which they want to receive messages.
Businesses were asked about the role mobile plays in their marketing mix; about the percentage of their customer database for which they have mobile numbers; and the amount of mobile messaging activity they undertake.
The results of the studies reveal that consumers are more than willing to receive commercial messages on their mobile phone, but that businesses are, to a large extent, playing catch-up. The statistics in the study also reveal what a compelling proposition mobile messaging is, with 27.9m mobile users in the UK are opted-in to receive mobile messages. And they reveal the potential for those businesses that have not yet embraced mobile messaging to do so.
Mobile Marketing played an integral part in the production of the report, working with Textlocal and mobileSQUARED on the questions for the consumer and business surveys, and on the production of the final report, complete with beautiful infographics that bring the data to life.
We will be interviewing Textlocal about the findings of the report on their stand this afternoon. If you can’t drop by to collect a hard copy, you can download a digital version here.