You can look at the i8 from any angle in the virtual showroom and then disassemble it to get a good look at its carbon fibre frame. As there were only two prototypes of the car in existence at the time, BMW wanted to be able to give people a feel for what the car would be like.
The BMW i Immersive Ad is featured in the IAB’s Tablet Creative Showcase. Joe Laszlo, senior director of Mobile Marketing Centre of Excellence at IAB, said: “What I think is cool about the BMW spot is that it exemplifies a strong digital magazine ad execution. It looks like a glossy full page ad, and conveys a message even if the viewer doesn’t interact with it. But at the same time it has just enough animation and interactivity to make it dynamic and interesting.”