Amazon has announced today they are now accepting web applications in their app store – a significant shift in the way they (and other app stores) have presented themselves in the past. The web apps will be discoverable, and sold along side other native Android apps in their app store.
Amazon is the first native app store to include HTML5 based web apps in their app store along side native apps, a move that is sure to jolt Google Play or perhaps even Apple into motion.
On Amazon’s developer site this morning:
“Web apps are now first-class citizens on Kindle Fire and Android. Reach customers in nearly 200 countries worldwide on Amazon with your HTML5 and mobile web-optimized apps. Use powerful tools to help you test and debug your apps and monetize using the Amazon In-App Purchasing API.”