The Online Internet Advertising about programmatic buying are raising. We would like to share some of the highlight news from the industry. This is totally a benefit solution for advertisers nowadays.
Touchmobi are willing to help advertisers, media buyers and ad agencies to explore the next world of internet advertising in mobile. So why we are focus in mobile and not also the web? Well, we believe this is the trends for consumers decision making via smartphone and tablet. These device are more personal then PC, by what people interests and regularly behaviour, these devices are higher targeting then desktop web advertising.
Touchmobi Mobile real-time bidding demand side platform (DSP) are able to target audience interests and many advance information targeting. It is not only mobile apps/sites placement ads that run on the network blend for all.
The Following news are the highlights about RTB, programmatic buying that happen in the industry recently.
The Simple Side Of Programmatic
Programmatic buying has become one of the most popular buzzwords in our industry, and as I said a few months back, it’s often used as a catchall phrase or used interchangeably with the term “real-time bidding.” Since then, there’s been much talk about the evolution of programmatic marketing. The Wall Street Journal recently reported that top publishers are now getting in the game and selling home page ads, with confidence, through programmatic channels. Time Inc., Hearst Corporation, Business Insider and others are all on board because the current set of tools available allow for pricing control, circumventing the fear that prices could tumble via a programmatic exchange. In addition, media buying firms and major brands like Procter & Gamble are also looking to buy a majority of online ads programmatically, proving that the wave is unstoppable.
Programmatic buying essential guide
Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s essential guide to this growing discipline.
The language of mobile programmatic advertising
Mobile programmatic buying and selling is set to be the hottest advertising technology topic of 2014. Considering we have not even reached the end of February yet, you would be forgiven for arching an eyebrow and asking ‘why so?’