Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global advertisers that run mobile campaigns on the platform — reaching over 800 million unique users across 17,500 plus publisher sites and apps. The company saw mobile video ads use ramp aggressively and Android keeps gaining ground.
Android continues to gain in the market, capturing 57.6 percent of traffic share versus 30.2 percent for iOS. Android is also starting to close the revenue gap with 41.8 percent of revenue, a gain of 3 percent from the previous quarter. Apple’s iOS still holds the lead with 51.2 percent share of revenue.
Phones on both OS leaders dominate both traffic and revenue compared to tablets. This is particularly true on Android.
Opera Mediaworks saw adoption rates of iOS 8, released in Q3 2014, were slower than last year’s release of iOS 7. A week after its release, iOS 8 accounted for just 28.55 percent of impressions compared to 64.93 percent of impressions gained by iOS 7 the week after its release in September 2013.
Social Networks Dominate Impressions But Music, Video And Media Rule Mobile Revenue
Social networking sites and apps continued to lead mobile impression share in Q3 2014 with 21.8 percent of impressions. Music, Video and Media sites and apps also keeps their hold on revenue generation with 23.1 percent of mobile revenue going to publishers in that sector.
The full report can be found in Opera Mediaworks.