2015 Q1 Mobile Video Advertising New Partners in Touchmobi

2015 Q1 Mobile Video Advertising New Partners in Touchmobi

Starting in 2014, Mobile Video Advertising are heating up in mobile space. As one of the fast growing mobile advertising demand side platform, Touchmobi are continually collaborate with leading mobile video advertising partners to expand our mobile video ads inventories for all of you.  We are happy to announce Touchmobi partnership with two leading companies for mobile videos […]

Touchmobi integrated with Google Double Click Ad Exchange for mobile DSP

Posted by on Dec 31, 2014 in Inside TouchMobi, Mobile Advertising | No Comments
Touchmobi integrated with Google Double Click Ad Exchange for mobile DSP

One of the Internet portal and online advertising giant Google are now partner with Touchmobi Mobile DSP. We are very exciting for announce that and making our mobile Demand side platform reach to the next milestone. From today, all Touchmobi mobile DSP accounts are able to access Google Double Click Ad Exchange inventory to explore […]

Introduce VAST mobile video advertising in Touchmobi Mobile DSP

Introduce VAST mobile video advertising in Touchmobi Mobile DSP

We are happy to announce, the recent update in Touchmobi Mobile DSP are now supporting VAST Tag mobile video advertising format. This is a great milestone that allow your videos to reach billions of audience in real time bidding ad marketplace. With the great support of our Ad exchange partners, and innovative ad format. Touchmobi […]

Opera Mediaworks reported mobile video ads impression has more than tripled in 2014

Posted by on Oct 24, 2014 in Mobile Advertising, Mobile News | No Comments
Opera Mediaworks reported mobile video ads impression has more than tripled in 2014

Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global advertisers that run mobile campaigns on the platform — reaching over 800 million unique users across 17,500 plus publisher sites and apps. The company saw mobile video ads use ramp aggressively and Android […]

3 Mobile Trends 2014 to reach potential customers

Posted by on Oct 24, 2014 in Mobile Advertising, Mobile News | No Comments
3 Mobile Trends 2014 to reach potential customers

As we approach the holiday season, you’ll be hearing plenty about the impact of mobile on fourth quarter shopping. But it’s worth examining some of the broader issues across the mobile ecosystem that will carry over into the New Year and beyond. In this column, we’ll touch on three different developments that help frame the […]

Oct 2014 New Features Release in Touchmobi Mobile DSP

Oct 2014 New Features Release in Touchmobi Mobile DSP

Hello everyone! We are exciting to announce some of the new features and enhancements that released recently in Touchmobi Mobile DSP. This release are now available in all Touchmobi Mobile DSP account now. NEW FEATURES : Impression/Pixel tracking We now support 3rd party impression pixel tracking. You can setup the pixel during Step 2 of the […]

Touchmobi Mobile DSP are now integrated with Mopub

Posted by on Sep 8, 2014 in Inside TouchMobi | No Comments
Touchmobi Mobile DSP are now integrated with Mopub

One of the largest mobile advertising supply side in RTB Mopub are now available bidding in Touchmobi Mobile DSP.  Integrated with Mopub are one of the big milestone for Touchmobi to explore more potential mobile advertising traffics for advertisers.  We have full reach for bidding in Mopub inventory, this also included Twitter Ads, Mopub Native […]

DSP Practice : How to create mobile campaigns in Touchmobi Mobile DSP

Posted by on Aug 26, 2014 in DSP Resources | No Comments
DSP Practice : How to create mobile campaigns in Touchmobi Mobile DSP

Looks like after launching our mobile DSP, we have lots of enquiries about start to create mobile campaigns. So in our DSP Practice tutorial, we will go through each setup from create an campaign to omptimize a successful mobile campaigns. First login into your account in http://dsp.touchmobi.com/ 1. Begin to Create Campaign You will see your account dashboard […]

Ads Optimization Tips : 5 Strategies For Optimizing RTB Campaigns

Posted by on Aug 9, 2014 in Mobile Advertising, Mobile News | No Comments
Ads Optimization Tips : 5 Strategies For Optimizing RTB Campaigns

Ads Optimization RTB Campaigns 1) Say it three times: “The algorithm won’t save me.” Ironically, a Ph.D.-holder in machine learning candidly pointed out that too much emphasis has been placed on algorithms. Algorithms are obviously important, but they have their limitations. To be effective, algorithms need sufficient data — and since each campaign can perform […]

Pros and Cons of CPM,CPC,CPI in mobile advertising

Posted by on Aug 7, 2014 in Mobile Advertising | No Comments
Pros and Cons of CPM,CPC,CPI in mobile advertising

Mobile advertising is complex. Anagrams like CPC, CPI, and CPM will befuddle developers new to monetizing with ads, and can even stump veteran mobile advertisers. But we’ll help you differentiate and understand these mobile advertising models, and you’ll be able to identify the ad spend model that’s ideal for your mobile app advertising budget. While […]

Load More