Internet Advertising is changing! The programmatic buying are here.

Posted by on Aug 4, 2014 in Mobile Advertising, Mobile News | No Comments
Internet Advertising is changing! The programmatic buying are here.

The Online Internet Advertising about programmatic buying are raising. We would like to share some of the highlight news from the industry. This is totally a benefit solution for advertisers nowadays. Touchmobi are willing to help advertisers, media buyers and ad agencies to explore the next world of internet advertising in mobile. So why we […]

Explaination of DSP, SSP, RTB, and Programmatic Advertising

Posted by on Jul 20, 2014 in Mobile News | No Comments
Explaination of DSP, SSP, RTB, and Programmatic Advertising

The mobile advertising space is very complicated and fragmented. This Mobile LUMAscape shows exactly what I mean. There are so many specialized vendors, which creates problems as well as opportunities for advertisers, publishers, and marketers in the mobile space. Even for savvy marketers, distinguishing your RTB from your DSP or your SSP from your DMP […]

How to leverage Real-time Bidding and Programmatic Advertising, How is it Works

Posted by on Jul 12, 2014 in Apps Promotion, Mobile News | No Comments
How to leverage Real-time Bidding and Programmatic Advertising, How is it Works

Recently, Touchmobi are researching and developing our own real-time bidding demand-sdie platform (DSP) for mobile marketers, advertisers, agencies and most importantly app developers. We want to help all of you who want to tap into world wide traffics and find your audiences. Many people said that programmatic advertising are the next big thing in mobile […]

Touchmobi are now partner with AppsFlyer

Posted by on May 30, 2014 in Inside TouchMobi | No Comments
Touchmobi are now partner with AppsFlyer

We are happy to announce, Touchmobi new technical partnership with AppsFlyer . Touchmobi mobile advertising service are now support AppsFlyer SDK integration. To use AppsFlyer integrate with Touchmobi advertising, Login to your account, go to Media Source Configuration. In the filter box search for Touchmobi, or drag down from A-Z to look for our logo. The system […]

4 Tips to Create Your Successful Mobile Advertising Campaign

Posted by on May 19, 2014 in Apps Promotion | No Comments
4 Tips to Create Your Successful Mobile Advertising Campaign

Behind every successful app is a great user acquisition strategy. There are multiple considerations to think through when planning a mobile advertising strategy; especially given 1 in 4 apps never get downloaded.  Have Your App Install Plan Driving significant users to download your app and only realizing a small portion means you have engagement challenges! Keeping […]

9 tips for promoting your app

Posted by on Mar 11, 2014 in Apps Promotion, News for Developer | 2 Comments
9 tips for promoting your app

Touchmobi provide app promotion strategies for developer, feel free to contact us. So you’ve developed your dream app and uploaded it to the market, eagerly waiting for a flood of downloads to propel your product to stardom. But despite announcing it on your Facebook page and getting some positive reviews, you can’t seem to get […]

App Annie Reports Google Play Exceeds iOS App Store in App Downloads by 10% in Q2 2013

Posted by on Aug 11, 2013 in News for Developer | No Comments
App Annie Reports Google Play Exceeds iOS App Store in App Downloads by 10% in Q2 2013

App Annie has released its 2nd quarter mobile platform analysis and reports that Google Play has exceeded the iOS App Store downloads by 10%. While iOS is behind Android in downloads, still generates 2.3 times the revenue. For iOS, the top countries by number of downloads were: (1) – United States; (2) China; (3) Japan; […]

Amazon Wants HTML5 Developer Apps

Posted by on Aug 11, 2013 in Mobile News | No Comments

Amazon has announced today they are now accepting web applications in their app store – a significant shift in the way they (and other app stores) have presented themselves in the past. The web apps will be discoverable, and sold along side other native Android apps in their app store. HTML5 developers aren’t left out […]

Apps World Europe Advance Pricing Passes Available Now Through August 31

Posted by on Aug 11, 2013 in News for Developer | No Comments

Apps World Europe 2013 discount pricing for passes are available now through August 31. In its fourth year, the event will be held on October 22 and 23. It is located in the UK and will feature 250 exhibitors and 8,000 attendees.   Among the scheduled speakers, Apple co-founder Steve Wozniak will be the keynote speaker […]

Google’s Mobile Video Ad Brings 13 Per Cent CTR

Posted by on Jul 27, 2013 in Mobile News | No Comments
Google’s Mobile Video Ad Brings 13 Per Cent CTR

A mobile ad created for the new video game, Dishonored, has achieved a 13 per cent click-through-rate over a 12 day campaign. Dishonored is a ‘first-person neo-Victorian action-adventure video game’. Its creators, Bethesda Softworks, are not part of an established franchise, so to keep the cost and turnaround time down, they used Google’s Rich Media […]

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