This Privacy Policy governs our use and disclosure of information that we collect when you use our Platform. This Privacy Policy does not otherwise apply to the practices of other websites, such as those of our publishers and advertiser, or other services or companies that we do not own, manage or control. We do not control the privacy practices of such third parties, and you are subject to the privacy policies of those third parties when you use their services or view advertisements we serve.

Information collected by Touchmobi

As explained below, information collection is broadly classified under the following categories


  • When you use or interact with Touchmobi’s services.
  • When you install or use the Touchmobi’s plugin.
  • When you view or respond to advertisements served by us or on our behalf.
Direct Information
  • Direct Information provide us with, case-n-point, on registration with us, you will be directly sharing information while using the platform like such as name, email address, and other registration information. As required, you might be entitled to provide additional information about self in situations such as providing us phone number reach seek customer support.
Usage information
  • Usage information could refer to general click stream behavior, web pages viewed (including the URL addresses and content of such pages), search queries from which you are directed to a page, navigation from page to page through our publisher networks, time spent on each page, items that you click or select, IP address, cookie-based information, information about geographic location (e.g., derived from IP address), and Internet Service Provider.
Technical Information
  • Technical information could refer OS, device type and processing capacity and internet connectivity preferences like WIFI, 3G etc.
Information from Third Parties
  • We are may receive non-personal information (e.g., demographic information such as zip code) from our publishers, advertiser, and other third parties.

Information use by Touchmobi

Usage of information can classified under the following broad need based situations


Provide latest offerings for products and services of, Inc. and our partners, publishers, advertiser and other third parties. We may look to use Direct Information, Usage Information and/or Technical Information (alone or in combination) to assemble non-personal, demographic and behavioral information to group users that share a common interest into “Audience Segments.” These Audience Segments are not information that reveal user identity but defines user personality; for example, these segments may reveal a user’s geo or his interest in cars, but these segments would not reveal the name, e-mail address, phone number, mailing address, or user name of any specific individual. This audience segments may be used for the following functions

  • To create a match between advertising content and interested users.
  • To provide assistance and direction to publishers, advertiser and other third parties
  • to create advertisements that maybe of high interest or use to the audience

In case, personally identifiable information (e.g., name) is publicly available through third party websites (e.g., social networks), we may seek consent to use that information in conjunction with services that we offer. However, we never disclose personal information without consent.

We and our publishers, advertiser and other third parties also use such information related purposes like research to improve our understanding of the behavioral aspect of users of the Touchmobi’s platform services. We may have a tie-up with a publisher that uses the services to collect Usage Information on such publisher’s websites, such as for the purpose of obtaining additional information about such publisher’s own users and in accordance with such publisher’s privacy policy (rather than for our independent purposes).We may use Technical Information to analyze usage patterns and content, in order to personalize and target ads to you.

Data Policy

Touchmobi does not collect or use PII on its platform. The non-PII data that is collected will be used manage, operate, optimize and enhance the capabilities of the platform. Touchmobi platform may enable its clients or partners to use the non-PII data that they collect, to buy or sell advertisements. Examples where non-PII information is used includes:

  •  Frequency capping to limit the number of times an ad is shown on a device.
Personally identifiable information, maybe disclosed under the following situations
  • Optimizing targeting and bid values based on attributes like interest, demographic, device information, and past performance of ads based on those attributes.
  • If it is required to do so by law, regulation or other government authority.
  • Showing ads based on related to the context (app, device capabilities) in which they are displayed.
  • Reporting aggregated statistics.
  • Touchmobi mobile DSP platform does not use web-browser cookies. Mobile software systems such as Apple iOS or Google Play Services provide an opt-out choice for in-app advertisements. This choices will be communicated to companies providing in-app advertisements. Touchmobi will comply with those choices whenever communicated to our platform. To use these mechanisms, please consult your device settings.

Information Shared for Advertising

The purpose of using non-personally identifiable Direct Information, Usage Information and/or Technical Information with third party advertisers and publishers is to assist us and them in providing advertising that is highly relevant and interesting to the discussed audience target segment. Our third party partners, advertisers and publishers may use a combination of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) in order to provide advertisements that have the highest probability of being interesting to the end user.

Our publishers’ websites and their independent advertisers may independently collect other demographical information about you after they place their own cookies or web beacons on publishers’ websites. The use of cookies and pixel tags by our publishers, advertiser and other third parties are subject to their own privacy policies. We are not responsible for the information practices of these third parties.

Changes in Privacy Policy

From time to time, we may change this Privacy Policy by posting a notice of such change on our website. You should visit our website periodically to review any such change. When you continue to use or interact with services after such change, subsequent provision of information (e.g., personally identifiable information) to us will be subject to such change. If such change materially expands our rights to use personally identifiable information that we have collected, we will notify you through email or a prominent posting on our website.

The Privacy Policy might undergo change with time and a subsequent notice of the same will reflect on our website. On continuing to interact with Touchmobi’s services or website, our treatment of information may also be subjected to changes as per the policy.

How to Contact Us

If you have any further doubts regarding the Touchmobi’s platform’s privacy policy or its implementation, or you want to update account information inaccurate, you may send an email to: